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Privacy Policy

1. Introduction

We respect your privacy and are committed to being transparent about how we collect, use, disclose, sell, share, and protect information. If you do not agree with this Policy, please do not use the Site or the Apps.

2. Categories of Information We Collect

We do not intentionally collect sensitive personal information (such as health data, precise geolocation, or biometric data) unless required by law or necessary for safety/anti-fraud purposes.

3. Sources of Information

• Directly from you (support emails, preference settings, consent choices).
• Automatically from your device when using the Apps or Site.
• From service providers and partners (analytics, attribution, advertising networks, platform stores, cloud hosting, and game backend providers).

4. How We Use Information

• Provide, operate, and secure the Apps and Site; enable core gameplay, in-app purchases, and features such as rewards and events.
• Analytics & performance (e.g., Firebase Analytics/Crashlytics) to understand usage, improve level design, balance difficulty, and fix bugs.
• Attribution & fraud prevention (e.g., AppsFlyer, Install Referrer, app store tools) to measure installs/campaigns and detect abuse or invalid traffic.
• Advertising & monetization (e.g., Google AdMob, AppLovin MAX, ironSource, Unity Ads, Meta Ads, Moloco and their mediation partners), including personalization where permitted by law and your device settings.
• Notifications and engagement, such as optional push notifications about updates, rewards or in-game events, where allowed by your device settings.
• Compliance & enforcement of our terms, and to respond to lawful requests or protect rights, property, and safety.
• Communications in response to your inquiries and to provide service-related updates.

5. How We Share Information

We share information only as needed for the purposes above, with these categories of recipients:

• Service providers / processors that process data on our behalf (for example, analytics, crash reporting, cloud hosting, customer support, game backend services).
• Attribution partners (e.g., AppsFlyer and similar tools), including for anti-fraud and install measurement.
• Advertising & mediation partners (e.g., Google AdMob, AppLovin MAX, ironSource, Unity Ads, Meta Audience Network, Moloco, and other networks that may be added over time), who may use identifiers and usage data to show and measure ads, consistent with your choices and applicable law.
• Platform providers such as Apple and Google (e.g., app stores, SKAdNetwork, Play Install Referrer, billing and licensing services).
• Affiliates and group companies that help us operate and improve our games and services.
• Authorities or third parties where required by law, legal process, or to protect rights, property, or safety.
• Business transfers in connection with a merger, acquisition, financing, or sale of all or part of our business.

We do not “sell” personal information for money in the traditional sense. However, under laws such as the California Consumer Privacy Act (CCPA/CPRA), some sharing of identifiers and usage data with advertising and analytics partners may be considered a “sale” or “sharing” of personal information. As described below, you have the right to know whether we “sell” or “share” your personal information and to opt out of any such “sale” or “sharing”.

6. Advertising, Attribution & Identifiers (IDFA/GAID/SKAdNetwork)

• Advertising identifiers (such as GAID/Google Advertising ID, IDFA, and other ad services identifiers) may be used for ad personalization, frequency capping, and measurement, subject to your device settings, platform policies, and consent where required.
• SKAdNetwork and similar frameworks may be used to receive anonymized install and event postbacks from Apple or Google for attribution and optimization.
• Consent & controls: you can disable personalized ads or reset advertising IDs in your device settings. Where required, we will show a consent dialog and only use personal data for advertising if you agree.
• Attribution & anti-fraud: partners like AppsFlyer and store providers help us attribute installs, measure campaign performance, and detect fraud or abuse (for example, fake installs or automated clicks).

7. Legal Bases (EEA/UK)

• Consent for ads personalization and certain analytics or data sharing where required by law.
• Legitimate interests in providing, protecting, and improving our products; preventing fraud; and measuring attribution and monetization, balanced against your rights and interests.
• Contract where processing is necessary to provide the services you request (for example, running the game, saving progress, processing in-app purchases).
• Legal obligations such as keeping certain records or responding to lawful requests.

8. Retention

We retain information only as long as necessary for the purposes described in this Policy, including to comply with legal, accounting, or reporting requirements. Aggregated or de-identified data that no longer identifies you may be kept longer.

9. Security

We maintain reasonable technical and organizational safeguards designed to protect information. However, no system is 100% secure, and we cannot guarantee absolute security.

10. International Transfers

We may transfer information to countries outside your own (for example, to servers or service providers in other regions). Where required, we use appropriate safeguards such as Standard Contractual Clauses or comparable mechanisms to protect your information.

11. Your Rights & Choices (GDPR / CCPA-CPRA / VCDPA & Other U.S. Laws / LGPD & Other Regions)

11.1 GDPR (EEA/UK)

• Rights to access, rectification, erasure, restriction, portability, and to object to certain processing (including direct marketing).
• Right to withdraw consent at any time (this will not affect prior processing based on your consent).
• Right to lodge a complaint with a supervisory authority in your country or region.

11.2 CCPA/CPRA (California)

If you are a California resident, the California Consumer Privacy Act (as amended by the CPRA) gives you certain rights regarding your personal information. These include:

• Right to know and access: You have the right to know whether we collect, use, disclose, sell, or share your personal information and to request that we disclose:
  • The categories and specific pieces of personal information we have collected about you.
  • The categories of sources from which we collected personal information.
  • The business or commercial purposes for collecting, selling, or sharing personal information.
  • The categories of third parties to whom we disclose personal information, and the categories of personal information that we have sold or shared and the categories of third parties to whom such personal information was sold or shared in the preceding 12 months (if any).
• Right to delete: To request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to correct: To request that we correct inaccurate personal information about you.
• Right to opt out of “sale” or “sharing”: You have the right to direct us not to sell or share your personal information (as those terms are broadly defined under California law) for cross-context behavioral advertising. Even though we do not sell personal information for money, some of our advertising and analytics practices may be considered a “sale” or “sharing”. You may exercise this right by:
  • Visiting our “Do Not Sell or Share My Personal Information” page: https://valuegame.net/data-deletion.html.
  • Disabling personalized ads in your device settings (e.g., limiting ad tracking/ads personalization).
  • Contacting us at joycreativegame@gmail.com and stating that you wish to opt out of the “sale” or “sharing” of your personal information.
• Right to limit use and disclosure of sensitive personal information (where applicable under the CPRA).
• Right not to be discriminated against: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise CCPA/CPRA rights, you or your authorized agent can contact us at joycreativegame@gmail.com or use the tools mentioned above. We will verify your request and respond within the time required by law.

11.3 Virginia (VCDPA) and Other U.S. State Privacy Laws

If you are a resident of Virginia, the Virginia Consumer Data Protection Act (VCDPA) provides you with specific rights regarding your personal data, including:

• The right to confirm whether we are processing your personal data and to access such data.
• The right to correct inaccuracies in your personal data.
• The right to delete personal data provided by or obtained about you.
• The right to obtain a copy of your personal data in a portable and, to the extent technically feasible, readily usable format.
• The right to opt out of:
  • the sale of your personal data,
  • targeted advertising, and
  • profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

Similar rights may also apply under other U.S. state laws, such as the Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), Utah Consumer Privacy Act (UCPA), and others. You can exercise these rights by emailing us at joycreativegame@gmail.com. If we deny your request, you may have the right to appeal our decision; to do so, please reply to our response with “Appeal of Privacy Request” in the subject line.

11.4 Brazil (LGPD) and Other Regions

If you are located in Brazil, the Lei Geral de Proteção de Dados (LGPD) grants you rights such as:

• Confirmation of the existence of processing.
• Access to your personal data.
• Correction of incomplete, inaccurate, or outdated data.
• Anonymization, blocking, or deletion of unnecessary or excessive data, or data processed in noncompliance with the LGPD.
• Portability of data to another service or product provider, subject to regulation.
• Deletion of personal data processed with your consent, where applicable.
• Information about public and private entities with which we share data.
• Information about the possibility of denying consent and the consequences of such denial.
• Revocation of consent, where processing is based on consent.

To exercise LGPD or other regional rights, please contact us at joycreativegame@gmail.com.

To help us process your request, we may ask for reasonable information to verify your identity. Authorized agent submissions may require proof of authorization.

12. Children’s Privacy

Our Apps and Site are not directed to children under 16, and we do not knowingly collect personal information from children under 16 (or a higher age where required by local law). If you believe a child has provided information to us, please contact us so we can delete it.

13. Cookies & Similar Technologies

We use cookies and similar technologies on the Site for functionality, analytics, and (where applicable) advertising. You can manage cookies through your browser settings; some features may not function properly without them. For our Apps, similar technologies may be used by integrated SDKs for analytics, attribution, and advertising, consistent with this Policy.

14. Our Servers, APIs & Endpoints

When you use the Apps, they communicate with our game backend services and infrastructure that we operate or that are operated on our behalf by service providers and affiliates. These services are hosted on cloud infrastructure and use domains, subdomains, and sometimes IP addresses controlled by us or our partners (for example, game API endpoints under domains such as fairyscapesadventure.net, or cloud servers identified by numeric IP addresses rather than human-readable hostnames).

These communications are used to provide core game functionality (such as loading game content, saving progress, matchmaking, events, rewards, in-app purchases, security, and anti-fraud checks) and may include the transfer of technical, device, and gameplay information as described in this Policy. We may update or add servers, domains, subdomains, or IP-based endpoints over time as we improve or change our infrastructure, service providers, or integrated SDKs. Any such use will remain consistent with the purposes and practices described in this Privacy Policy.

15. App Permissions & Device / Other IDs

Our Apps may request certain device permissions and access certain identifiers in order to function properly, support in-app purchases, show and measure advertising, and improve the game experience. Depending on your device and operating system version, these may include the following categories:

• Network access and connectivity (e.g., INTERNET, ACCESS_NETWORK_STATE, ACCESS_WIFI_STATE): required to connect to our game servers, cloud services, analytics, attribution, and advertising partners.
• Advertising and attribution identifiers (e.g., com.google.android.gms.permission.AD_ID, ACCESS_ADSERVICES_AD_ID, ACCESS_ADSERVICES_ATTRIBUTION, ACCESS_ADSERVICES_TOPICS, ACCESS_ADSERVICES_CUSTOM_AUDIENCE): used by Google and other ad/measurement services to provide and measure ads and campaigns, subject to your device settings and consent where required.
• Billing and licensing (e.g., com.android.vending.BILLING, com.android.vending.CHECK_LICENSE, com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE, com.huawei.appmarket.service.commondata.permission.GET_COMMON_DATA, com.samsung.android.mapsagent.permission.READ_APP_INFO): used to process in-app purchases, verify licenses, and integrate with app store billing and reporting services across different Android app stores (including, for example, Google Play, Huawei AppGallery, and Samsung Galaxy Store). We do not receive your full payment card data; payment is handled by the relevant store or payment processor. Some permissions (such as the Huawei and Samsung-specific permissions) are included primarily to ensure compatibility when the same build is distributed via those stores and do not give us unrestricted access to your device or accounts.
• Push notifications and messaging (e.g., com.google.android.c2dm.permission.RECEIVE, app-specific C2D message permissions): used to receive push messages (for example, service updates or in-game events) via services such as Firebase Cloud Messaging. You can turn off notifications at any time in your device settings.
• Foreground services, alarms, vibration, wake locks (e.g., FOREGROUND_SERVICE, FOREGROUND_SERVICE_DATA_SYNC, SCHEDULE_EXACT_ALARM, VIBRATE, WAKE_LOCK): used to keep the app responsive during certain tasks (such as syncing game data, delivering time-based rewards, or displaying critical notifications) and to provide appropriate haptic feedback during gameplay.
• Device or other IDs: in addition to the advertising identifiers described above, our Apps and integrated SDKs may access or generate device or other IDs such as app instance IDs, push tokens, install referrer IDs, and similar technical identifiers used for analytics, attribution, security, and to operate the game. We treat these identifiers as personal data where they can be linked to a user or device under applicable law.

You can manage many of these permissions and identifiers through your device settings (for example, by revoking app permissions, resetting or limiting advertising IDs, or turning off notifications). If you disable certain permissions, some features of the Apps may not function correctly.

16. How to Request Deletion

You can request deletion of your data through any of the following methods:

1. In-app: where available, use any in-app privacy or account settings to request deletion.
2. Platform tools: use Apple/Google account privacy tools to request deletion related to apps installed via their stores.
3. Email: send a request to joycreativegame@gmail.com with (i) your country/region, (ii) the game title, (iii) your IDFA/GAID or other identifier if possible, and (iv) your request description.

We will verify your identity and respond within the period required by applicable law (typically 30–45 days), and may extend where permitted.

17. Changes to This Policy

We may update this Policy from time to time. Changes will be posted here with an updated “Effective Date”. Your continued use of the Apps or Site after changes become effective means you accept the updated Policy.

18. Contact, Data Controller & DPO

If you have questions about this Policy or our practices, or if you wish to exercise your privacy rights, contact:
JOY AND CREATIVITY TECHNOLOGY CO., LIMITED
Brand: Joy Game
Registered Address: Flat/Rm A 12/F, 300 Lockhart Road, Wan Chai, Hong Kong (Postal code: 999077)
Website: valuegame.net
Email (Data Controller & DPO contact): joycreativegame@gmail.com